The Startup Founder's Guide to Strategic Marketing That Drives DevelopmentAre you a startup owner having a hard time to obtain traction for your brand-new item or business? Do you have an amazing innovation yet are puzzled why people aren't depressing your door to buy it? If this appears familiar, you need to concentrate on tactical advertising and

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also other realities regarding modern-day B2B advertising and marketing. We discuss just how the purchasing journey is now completely fragmented and the manner in which community building can aid marketing experts retake co

Mark Donnigan constructs disruptive ingenious startups. Mark's superpower is architecting go-to-market plans and marketing motions that drive genuine business results for technical and product-centric founders. Mark's development and market development experience spans 20 years as a transformative B2B marketing and magnate, driving need, brand adva

This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About